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Beats Is Buying MOG Music Subscription Service

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Headphone-maker Beats is purchasing music subscription service MOG, according to multiple sources familiar with the deal.

Beats' majority owner is HTC, the Taiwanese cellphone maker, which put $300 million into the company last year.

MOG is one of several subscription music services that have cropped in the last year, most of which offer some combination of free music and a paid service that works on mobile phones like iPhones and Android handsets. With the notable exception of Spotify, most of them have struggled to gain much traction.

MOG CEO David Hyman has told reporters that MOG has 500,000 active users, but he also told reporters that MOG was not trying to sell itself last month.

MOG's most recent push to acquire users has been through Facebook and its 'frictionless sharing' program, which is supposed to help digital services acquire users. Facebook data-tracker AppData says that MOG has 130,000 people using the service via Facebook at least once a month, though it's possible that he has several thousand other users that he's acquired outside of the social network.

Business Insider reported MOG's sales talks yesterday.

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