Clive Christian that sells the most expensive perfume in the world has seen a 14% of increase in its revenue this year. Clive Christian undoubtedly bears the tag of creating the priciest perfumes in the world with 30mL bottles that cost nearly £ 2,700 (approximately $4,140.99)! However, despite having priced its perfumes so heavily, it has still managed to ring in profits this year and has tided well past the economic downturn with a 14.2% rise in its revenue that makes it £13.2 million (approximately $20.2 million) for the year 2012.
Clive Christian is a group that is based in Cheshire and has come out with perfumes that are associated with the popular Royal family in Britain. In fact, a lot of the credit for its profits is due to the sales that were made in the Queen’s jubilee celebrations last year as the perfumes were bought as a souvenir to mark the historic event. Clive Christian, the British Luxury Goods Firm That Makes the Clive Christian acquired the Crown Perfumery in 1999, which had the honour of supplying royalties like Queen Victoria who had eventually granted the perfumery the image of her crown in the year 1872. However, the Crown Perfumery had stopped the production of the entire range of its 27 fragrances, as the sales had dipped considerably.
The firm then decided to replace the entire portfolio with a new range of perfumes that includes ‘No.1 Imperial Majesty Perfume’ that earned recognition by the Guinness World Records as being the most expensive perfume in the world- with the highest priced perfume bottle costing over £115,000 or $12,721.89 per ounce. The entire bottle contains only 16.9 ounces of the signature perfume with the exquisite bottle being crafted out of Baccarat crystal. It is truly royal in form as the bottle also has a gold collar made out of 18-carat gold embellished with a 5-carat brilliant-cut diamond. This collar can later be engraved to include the owner’s name. Only 10 bottles were only made of this type with half of them being placed in archives- making it one of the most sought-after collectible products. The unique scent of the perfume is inspired by natural fragrances such as bergamot, carnation, benzoin, lemon, cardamom and jasmine. In fact, it is said that the bottle is made out of a material that is tough to work with and therefore there was frequent breakage during the production stage. The perfume bottle is then cushioned in a ebony case that has a velvet lining and is embellished with gold and platinum detailing on the cover.
Just last year, Clive Christian came out with the limited edition version of No. 1 which was to commemorate the Diamond Jubilee celebrations of the Queen by producing 500 pieces of 50mL bottles. Each single piece sold for 800 pounds that boosted the net profit of the company by £800,000. In fact, a year earlier, Clive Christian had also brought about profits with the special edition of his-and-hers sets of No. 1 in order to commemorate the wedding of Prince William and Kate Middleton in 2011.
It looks like Clive Christian would be making the most of this year’s greatest royal news- the Duchess and Duke of Cambridge being blessed with a baby boy and the future King of England.