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Ferrari Celebrates F 60 yearAnniversary

off on January 28th in Abu Dhabi, site of the future Ferrari theme park, and it will conclude in Maranello on June 24th, after traversing about 50 countries in 148 days. The central theme of the final events is technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari is assembling its 60 most important innovations, ranging from aluminum pliers for disc brakes to the electric differential and the F1 gearbox. Against this backdrop Ferrari has organized its first concours d’élégance: a series of events on the track, at the factory and at the Galleria Ferrari in Maranello celebrating the elegance of the Ferrari.

An Opera Omnia book will be published on the company’s history, a collection of pictures and data on all the road cars and race cars built by Ferrari. The baton for the Ferrari 60 Relay was specially created to symbolize the history of the company, from its first success at the Rome Grand Prix of 1947 to the Ferrari FXX errari is celebrating its 60th anniversary in 2007 with a major event from June 21st to June 24th in Maranello, Italy. Maranello will be the finish line in a “relay race” across five continents where participants will carry a baton embossed with symbols of the 60 greatest moments in the company’s history. The relay represents an extraordinary, collective sign of enthusiasm that will bring together Ferrari clients and their cars representing every model and era. The “Ferrari 60 Relay” had kicked F of 2006. Our clients will carry the baton around the world in their cars.

Each country along the way will dedicate to Ferrari an object representative of their local culture and traditions. The local Italian Embassies will then forward the objects to the Farnesina Palace in Rome for an exhibition of the whole collection. Once the exhibit is over, the objects will be auctioned off in Maranello, with the proceeds going to a charity organization. From Abu Dhabi the long relay had proceed to Dubai, Oman, Qatar, Saudi Arabia, Bahrain and Kuwait. From the Emirates it was headed east, to Singapore, Malaysia, Hong Kong, China, Japan, Indonesia, Taiwan, Australia, and New Zealand. From Oceania it will fly to South Africa and then on to Latin America, reach Mexico, and from there continue on to United States and Canada.

Then to Europe, where it will cross Portugal, Spain, France, Luxembourg, Belgium, Holland, United Kingdom, Greece, Russia, Finland, Sweden, Denmark, Germany, Switzerland, Austria, Czech Republic, Hungary, Slovenia and Turkey. It will then touch Lebanon and Egypt, and finally to Italy, where it will touch all the main cities finally arriving, after a special ceremony in Rome, in Maranello. Part from The marathon relay: The marathon relay celebrating Ferrari’s 60th anniversary started from the Italian Embassy in Abu Dhabi.

The relay will involve over 10,000 Ferrari owners and their cars of all ages. These will act as symbolic “bearers” of a specially commissioned relay baton adorned with 60 badges symbolising the most extraordinary events in the Marque’s 60-year history. Abu Dhabi was chosen as the start point for the relay as a result of plans to build a major Ferrari theme park plus a motor racing circuit on the island of Yas in the most rapidly developing area of the Emirates’ capital. Having left Abu Dhabi, the protagonists of the first leg of the relay headed for Dubai from where they will drive on to Oman, Qatar, Saudi Arabia, Bahrain and Kuwait. The marathon relay will end at Maranello on June 23rd. The participants in the tour will be received at the various Italian embassies in the countries they pass through en route to Maranello. Also on June 16th, the Ministry for Foreign Affairs will host a special ceremony at the Palazzo della Farnesina in Rome during which there will be a charity auction by Ferrari, the proceeds of which will be donated to needy children.

The relay was officially started by Piero Ferrari, Vice President of Ferrari and son of founder Enzo Ferrari. In his speech, Ferrari spoke about his father and his brilliant intuition in creating a Marque that has become a symbol of Italian talent and exclusivity across the world. He also praised Luca di Montezemolo who has, over the last 15 years, returned Ferrari to the very pinnacle of the sporting and commercial worlds. The launch of a special celebratory anniversary series of cars was also announced at the start of the relay.

The series will consist of just 60 unique cars, each one linked to one of the 60 most important events in the Prancing Horse’s history, from the World titles won by Ascari and Schumacher to the launch of epoch-making models such as the GTO, the F40 and the Enzo, and also the people who have headed the company to the present day. Ferrari embarks upon this 12 months of celebrations having just ended an exceptionally brilliant financial year that saw the Company post revenues of 1,447 million (+12.3% on 2005’s takings) resulting in a trading profit of 183 million (+17%) and 5,650 deliveries to its worldwide dealership network, a new record. The Relay Baton the relay baton was designed and created to symbolise Ferrari’s history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani.

It also features 60 enamel symbols designed by the Intesta e D’Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and by creative talents Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign. Ferrari Theme Park Scheduled to open in 2009, the new Ferrari Theme Park will cover a massive 250,000 sqm and will feature 24 themed attractions for all the family, including a 70-metre-high G-Force Tower and a twin rollercoaster ride that for the first time allows to race against each other.

Moreover, go-karting, rally driving and dune buggy tracks, and a vast array of food and beverage outlets. In addition to the Ferrari Park, however, the 2,500-hectare Yas Island will also host a motor racing circuit, signature hotels, apartments, villas, a wide selection of restaurants, a retail area of about 300,000 sqm, golf courses, a water park, a tourist marina, a hotel overlooking the lagoon and numerous food and beverage outlets that will create a unique international tourist destination. The Ferrari Theme Park project and construction, as well as the whole Yas Island development is by Aldar Properties, and the total investment for the Park is of around US$600 million.

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